Shopping on the holiday is the one thing that everybody looks forward to as people are busy in their day to day schedule. Today time has changed you will find heavy traffic not only offline shops but on online shopping websites too.
If you analyze then you will find that even online stores have more traffic than offline ones just because you don’t need to go outside from your home for a shop. All shopping is done at simply one single click. Keeping an eye on this behavior of people, eCommerce websites also started promotions to maximum reach out to the customers. So what is your strategy for this seasonal holiday?
Here are some strategies that you can implement into your business plan:
Take a look at Technical SEO before you start :
Maybe you have millions of ideas for implementing but first, you have to look the fundamental of basic SEO. This will help you in optimizing your website and the keywords for which you want to rank for. This can be combined with optimizing your page load speed, indexing, crawling etc. High traffic of visitors is handled by servers, resolve the issue of broken links, 404 and other related to your website so that conversions can be made easier. Focus on long tail keywords which may include brand name, discounts or coupons.
Seasonal Landing Pages for Holidays:
Seasonal content for holidays helps to keep your brand name at the top of shopper’s mind and starts purchasing by the end of the weekend. You should start your preparations and promotions at least two weeks before in advance to fully utilize the season.
You should produce some discounts, gifts, guides, special vouchers and seasonal contents to attract your customers according to the season. This will not only increase your sale but create awareness about your brand and of course, will make most of the shopper’s holidays. For this, you have to find out the trending content by having the look at the seasonal keywords. These pages especially feature the appealing heading, brief but interesting description of the seasonal offers and optimized contents.
Include Reviews and optimize weak areas:
With a bunch of offers and promotions, people have a tendency of doing online research for the product before making any purchase. Including reviews can make a huge impact on your customer’s behavior. You should also include your best testimonials in video or text form or in any way, this will create a trust for your online shop, brand and product.
To lead in this competitive environment you should evaluate your weak point in your web pages. Use Google Analytics to find out what are the web pages that contribute a little in generating lead and conversion rate. You can also use Google Adwords to map the underperforming webpages.
If you have a web store then you should check your inventory or hire an ecommerce product data entry service provider to ensure not to running out of stock at that time as this will create a bad impression to your customers.
Use Social Media and Do Cross Channel Promotions:
Today Social Media has become one of the powerful media for promoting your brand. Use it to find out the right audience and attract them towards your brand. Not just for promoting but you can also use this media for distributing your content, based on holiday themes.
Don’t just promote your brand on web-based channels but also use the other media for this purpose. Broadcasting on media like TV channels and radio in metro cities can also huge impact on your weekend’s selling.
This is another way of deriving your traffic directed towards your website. Use paid advertising service too for online promotion. It is recommended that you should start this running service at least two weeks before so that people can get to know about your special seasonal offers and deals.
Next time when Black Friday is about to come make some special preparations for promoting seasonal offers. Follow these strategies and earn some great benefit. You can also contact Gtechwebindia for such a great planning and discuss your project and planning for gaining more leads. A highly recommended SEO expert Company by market researchers managing its global position in SEO services India. We also offer accurate, consistent and speedy Data Entry Services to complete your project within the deadline. Ask now for a free trial @ firstname.lastname@example.org or call @ 91 8368242567.