The content that you post on several websites in different formats for different activities in SEO can give you more opportunities to rank your website on the top of the search result. It can boost your online presence and give your customers what they are looking for. So the content plays a very crucial part of SEO Services. It can make or break your position.
So how can you know…
- what is good and what not for your content?
- What you should include in your content?
- And how can you rank through your content?
Don’t worry we will help you through this blog guide step by step.
Use Long Tail Keywords:
Creating content for Search Engine Optimization Services is not about simply incorporate as many keywords as you can. Actually, it harms to your ranking and also doesn’t feel good to your readers too. One clear-cut ranking factor is that your content should be the answer for the query entered by the user and use keywords as minimum as possible. The reason using long tail keywords is that you get the right customers.
The Position of the Keywords:
Now you got the keywords so the next question comes to mind
“Where should we put these keywords in the content?”
There are some essential parts of your content where you should actually put these keywords and that are:-
- In your URL if possible.
- In your Title
- In your header
- In your body
- In meta description
Ensure that your Content is Mobile-friendly:
Today more people are using a mobile device for searching anything in search engines and Google also prioritize the websites that have mobile-friendly feature.
So how can you make your content mobile friendly?
Use responsive design for your website.
Optimize Meta Description:
A meta description helps search engines to know your content better and also helps your users to make a click or not. Your meta description should also include the long tail keywords that you want to rank for. Today, the search engine has become more advanced and can show you more than what you are expecting means it can show you the content of your posting rather than displaying your meta description to give reads a better user experience.
Optimize your Images:
Your content can also include images that can also help your readers to better understand your content. But search engine doesn’t understand your image and that is why it looks for the alt attributes of the image.
In search engine optimization services, seo expert recognizes whether you have optimized or not your images.
Don’t Use Similar Keywords:
You should not use similar types of keywords for your single content again and again. The best way is select a few keywords that best match your content and use only them and not similar keywords as this can harm your website.
Use Proper URL Structure:
The URL structure of your content should be easy to understand by your readers. It should properly display the content location and the relation of the content so that user and search engines will not get confused.
Make Internal Links:
If you are posting a blog on your website and on your blog you mentioned a topic, if you have the related content of that topic then you can internally link it to your that web page.
These are some important factors that you should follow in creating, posting and marketing strategy.